Whatfix

Founded in 2014 by Khadim Batti and Vara Kumar Namburu in Bengaluru India Whatfix is a leading global SaaS provider of Digital Adoption Platforms (DAP) and knowledge management solutions. The platform also features AI Agents for Authoring Insights and Guidance that extend adoption coverage. The company has raised approximately 266 million dollars across multiple funding rounds including a 125 million dollar Series E in September 2024 led by Warburg Pincus with SoftBank Vision Fund 2.

The company pioneered userization making technology adapt to users rather than forcing users to adapt to technology. Whatfix differentiates through ScreenSense AI a proprietary technology that understands application context and triggers in-workflow guidance. Whatfix operates across 30 plus countries with offices in Bengaluru San Jose London Frankfurt Sydney Singapore and Gurugram. Whatfix reported revenue of INR 556.7 crore approximately 65 million USD in FY25 with over 1100 employees globally.

Core products include AI-powered Digital Adoption Platform (DAP) Whatfix Mirror for simulated application training and Product Analytics for no-code event tracking and behavioral insights. Whatfix is ISO 27001 SOC 2 and SCORM certified. The company serves over 700 enterprise customers globally including 80 plus Fortune 500 companies such as Shell Schneider Electric UPS Supply Chain Solutions Cisco Experian Arrow Electronics and Microsoft.