Tractus Asia is an international foreign direct investment advisory and site selection consulting firm that helps multinational corporations identify optimal locations for expansion across Asia. Its consulting capabilities include site selection studies, labor market and talent availability analysis, cost benchmarking, infrastructure assessments, and government incentive negotiations. Its consulting work spans sectors such as technology, manufacturing, logistics, and professional services. Through a combination of research-driven insights and advisory expertise, the firm helps companies make informed decisions when establishing new investment projects in key Asian markets including India.
Founded in 2011, the firm provides location strategy, market entry advisory, and investment planning services to companies evaluating new operational hubs, technology centers, and shared service operations. These services are frequently used by corporations establishing regional headquarters, operational centers, or shared services facilities.\n\nIn the context of Global Capability Centers (GCCs) and shared service centers, Tractus Asia supports organizations assessing potential destinations by analyzing workforce availability, operating costs, infrastructure readiness, and regulatory frameworks across major business hubs.
Headquartered in Shanghai, the company works with global enterprises across multiple sectors seeking to expand into emerging markets, including India and Southeast Asia.\n\nThe firm specializes in location intelligence and investment advisory services that support companies during early-stage expansion decisions. The firm evaluates cities based on economic competitiveness and long-term operational scalability, enabling companies to select suitable locations for new corporate facilities.\n\nTractus Asia serves multinational corporations, institutional investors, and government investment promotion agencies.